+61 3 9600 0931 info@lyfetneriosora.com

We Started Because Someone Had To

Back in 2017, I watched three colleagues make the same mistake. They knew their businesses were bleeding money somewhere, but couldn't pinpoint where. Standard accounting reports didn't help. Generic consultants charged them thousands for advice they couldn't implement.

That's when Rhett and I started lyfetneriosora. Not because we had some grand vision, but because we'd spent years seeing this pattern repeat. Business owners needed practical profitability education they could actually use without hiring someone full-time.

Financial analysis workshop session showing practical profitability assessment techniques
Our Foundation

Built From Real Problems, Not Theory

We didn't come from academia. Rhett spent eight years dissecting profit margins for mid-sized manufacturers. I worked with service businesses trying to understand why busy months still ended in red ink.

The education we offer now came from those years of troubleshooting actual business challenges. We teach the frameworks we developed while sitting across from frustrated owners who needed answers yesterday, not academic theory.

Our first workshop in 2018 had seven attendees in a borrowed office space. Now we work with business owners across Australia who want to understand their numbers without drowning in complexity.

How We Actually Teach This Stuff

No PowerPoint marathons. No theoretical frameworks you'll never use. Just practical profitability analysis you can implement next week.

Real Numbers, Real Scenarios

We use actual business cases from our consulting work. You'll work through the same profitability challenges we help companies solve, with real data patterns and messy variables included.

Small Group Sessions

Maximum eight participants per workshop. When someone gets stuck on cost allocation or margin analysis, we work through it together until it clicks. No moving on until everyone's got it.

Tools You Can Use

Every participant leaves with spreadsheet templates and analysis frameworks customized to their business type. We're not fans of expensive software you won't maintain after the course ends.

Ongoing Support Access

Questions don't stop when workshops end. We maintain a feedback channel where past participants can ask follow-up questions about implementation challenges they hit in months two or three.

Who's Actually Teaching You

We're the ones who'll be in the room with you. No rotating cast of guest instructors or junior associates. Just two people who've done this work for years and know how to explain it.

Rhett Calloway, Lead Financial Instructor at lyfetneriosora

Rhett Calloway

Lead Financial Instructor

Started in manufacturing finance where a single miscalculation could mean losing a contract. Spent years optimizing production costs and margin structures before realizing most business owners needed this knowledge but had no way to access it without hiring full-time analysts.

Teaches the margin analysis and cost structure modules. Known for explaining complex allocation methods using everyday examples that actually make sense.

Cost Analysis Margin Optimization Production Finance
Bridget Lynwood, Senior Profitability Consultant at lyfetneriosora

Bridget Lynwood

Senior Profitability Consultant

Worked with service businesses for a decade, specializing in revenue optimization when traditional accounting metrics weren't showing the full picture. Developed practical frameworks for understanding client profitability that don't require advanced software.

Handles the revenue analysis and profitability forecasting sections. Particularly good at working with people who describe themselves as "not numbers people."

Revenue Strategy Client Profitability Forecasting

What Happens After The Workshop

We tracked participants over extended periods to see how profitability education actually plays out in real business contexts. Here's what that progression tends to look like.

Months 1-3

Initial Implementation Phase

Most participants start by applying cost allocation frameworks to their current operations. Common pattern: they discover hidden costs in areas they hadn't examined closely before. One workshop attendee found that their most popular service line was actually operating near breakeven once proper cost allocation was applied.

Typical early outcome: Better visibility into which products or services actually drive profitability versus which ones just drive volume.

Months 4-8

Strategic Adjustment Period

This is when people start making operational changes based on their analysis. Pricing adjustments, service restructuring, client selection refinements. A construction firm participant restructured their project bidding process after identifying which job types consistently underperformed on margins.

Common mid-term shift: Moving from reactive accounting to proactive profitability management in day-to-day decision making.

Months 9-15

Sustained Application

Long-term participants report using profitability analysis as their primary decision-making framework. They've integrated quarterly reviews, refined their tracking systems, and built analysis into their planning cycles. Several have taught these methods to their management teams.

Extended outcome pattern: Profitability thinking becomes embedded in how they evaluate opportunities, not just a periodic analysis exercise.

Next Workshop Series Opens September 2025

We're running our intensive profitability analysis program starting September 2025 in East Albury. Eight weeks, small cohort, practical application focus. If you want to understand your business numbers at a deeper level, get in touch.

Discuss Workshop Details