Information We Collect

We collect different types of information depending on how you interact with our services. Here's what we gather and why it matters:

Personal Information You Provide

When you register for our profitability analysis services or contact us, we collect:

• Your name and contact details (email address, phone number)
• Business information including company name and ABN
• Financial data you choose to share for analysis purposes
• Communication preferences and feedback you provide
• Payment information processed securely through our payment partners

Information We Collect Automatically

Like most websites, we automatically gather certain technical information when you visit:

• IP address and browser type
• Device information and operating system
• Pages you visit and time spent on our site
• Referring website and search terms used
• Cookies and similar tracking technologies (more on this below)

How We Use Your Information

We use the information we collect for specific, legitimate purposes. We don't sell your personal data to third parties. Period.

We may occasionally send you information about new features or services that might interest you. But here's the thing—you can opt out anytime. Every marketing email includes an unsubscribe link, and we respect your choice immediately.

Data Sharing and Disclosure

We share your information only when necessary and always with appropriate safeguards:

Service Providers

We work with trusted third-party providers who help us deliver our services:

• Cloud hosting providers for secure data storage
• Payment processors for transaction handling
• Email service providers for communications
• Analytics tools to understand how our services are used

These providers are contractually obligated to protect your data and can only use it for the specific services they provide to us.

Legal Requirements

We may disclose information when required by Australian law, court order, or government request. This includes situations where disclosure is necessary to:

• Comply with legal obligations under Australian legislation
• Protect our rights, property, or safety
• Investigate potential fraud or security issues
• Respond to lawful requests from regulatory authorities

Your Privacy Rights

Under Australian privacy law, you have significant control over your personal information. Here's what you can do:

Access Your Information

You can request a copy of the personal information we hold about you. We'll provide this within 30 days, subject to verification of your identity. There's no charge for reasonable requests, though we may charge a fee for excessive or repetitive requests.

Correct Inaccurate Data

If information we hold about you is wrong or outdated, let us know. We'll correct it promptly and notify any third parties we've shared it with (where appropriate).

Request Deletion

You can ask us to delete your personal information, and we'll comply unless we have a legitimate reason to keep it—like fulfilling legal obligations or completing a transaction you've requested.

Object to Processing

You can object to certain uses of your information, particularly for marketing purposes. We'll stop processing your data for those purposes unless we have compelling legitimate grounds.

Data Portability

Where technically feasible, you can request your data in a structured, commonly used format that you can transfer to another service provider.

To exercise any of these rights, contact us using the details at the end of this policy. We'll respond within a reasonable timeframe and always verify your identity before acting on requests.

Data Security and Protection

We take security seriously and implement multiple layers of protection:

• Encryption: All data transmitted to and from our services uses industry-standard TLS encryption
• Access Controls: Only authorized personnel can access personal information, with strict authentication requirements
• Regular Audits: We conduct security reviews and vulnerability assessments regularly
• Secure Infrastructure: Our data is hosted with reputable providers that maintain high security standards
• Staff Training: Our team receives ongoing privacy and security training

Despite our best efforts, no system is 100% secure. If we become aware of a data breach that's likely to result in serious harm, we'll notify affected individuals and the Office of the Australian Information Commissioner as required by law.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our site. A cookie is a small text file stored on your device that helps us recognize you on return visits.

Types of Cookies We Use

• Essential Cookies: Required for the site to function properly—you can't disable these
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant content and track campaign effectiveness

You can control cookies through your browser settings. Most browsers let you refuse cookies or alert you when one is being sent. Be aware that disabling cookies may affect site functionality.

Data Retention

We keep your information only as long as necessary for the purposes outlined in this policy. The retention period depends on several factors:

• The nature of the information and why we collected it
• Legal, accounting, or reporting requirements (typically 7 years for financial records under Australian tax law)
• Whether you've consented to longer retention periods
• Our legitimate business interests, like fraud prevention

When we no longer need your information, we securely delete or anonymize it. Anonymized data (where you can't be identified) may be retained indefinitely for statistical and research purposes.

International Data Transfers

Your information is primarily stored on servers located in Australia. However, some of our service providers may store or process data outside Australia, including in countries with different privacy protections.

When we transfer data internationally, we ensure appropriate safeguards are in place:

• Contractual protections requiring equivalent security standards
• Compliance with cross-border data transfer requirements under Australian privacy law
• Assessment of the receiving country's privacy protections
• Use of standard contractual clauses where appropriate

By using our services, you consent to these transfers as described. If you have concerns about international data transfers, contact us to discuss alternatives.

Children's Privacy

Our services are designed for business use and are not directed at children under 18. We don't knowingly collect personal information from children. If we discover we've inadvertently collected such information, we'll delete it promptly.

If you're a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Policy

We update this policy occasionally to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we'll notify you by:

• Posting a notice on our website
• Sending an email to registered users
• Updating the "Last Updated" date at the top of this policy

We encourage you to review this policy periodically. Continued use of our services after changes indicates your acceptance of the updated policy.

Third-Party Websites

Our website may contain links to third-party sites we don't control. This privacy policy applies only to lyfetneriosora's services. When you click a link to another site, their privacy policy governs how they handle your information.

We're not responsible for the privacy practices of third-party websites, even if you accessed them through our site. We recommend reading their privacy policies before providing any personal information.

Complaints and Disputes

If you're unhappy with how we've handled your personal information, we want to know. Here's our complaint process:

• Contact our privacy officer using the details below
• Provide details about your concern, including relevant dates and what happened
• We'll acknowledge your complaint within 3 business days
• We'll investigate and respond within 30 days
• If you're not satisfied with our response, you can escalate to the Office of the Australian Information Commissioner

You also have the right to lodge a complaint directly with the OAIC at any time. Visit their website at oaic.gov.au for information about making a privacy complaint.