Lead Financial Analyst
After spending twelve years analyzing profitability patterns across manufacturing and retail sectors, I've seen what works and what doesn't. My approach centers on teaching people how to spot the patterns themselves rather than just handing them formulas. Because formulas change, but understanding? That sticks.
Most people arrive here with questions that overlap three or four different areas. We've mapped the most common paths to help you get to relevant information faster.
If your revenue looks good but profits don't match, start with our margin decomposition framework from February 2025.
Trying to balance expansion with profitability? Our March series breaks down trade-off scenarios from actual case studies.
When some products drag overall profitability down, you need specific analysis tools. Check our January breakdown.
Cash flow timing matters as much as annual profit. Our autumn 2025 guide covers cyclic business modeling.
Compare your metrics against realistic ranges rather than ideal numbers that don't exist in the real world.
If you're building internal capabilities, our practical framework library saves months of trial and error.
We analyzed 47 profitability improvement initiatives across different sectors last year. The ones that worked shared three characteristics that academic models rarely mention. Here's what separates theory from actual implementation.
Continue readingFinancial analysis education often defaults to lectures and spreadsheets. We found that people learn faster when they work through real scenarios with guidance rather than memorizing formulas first.
Every workshop starts with a specific profitability problem from an actual business. We walk through the analysis together, making mistakes and correcting them in real-time. That's where the learning happens — not in perfect examples.
"People remember the problems they solve themselves, not the ones I solve for them." — Sienna Bridgford
Our September 2025 cohort will include individual sessions where participants bring their own business data. We help them build custom analysis frameworks that fit their specific situation rather than forcing generic templates.
"Generic templates create generic insights. Custom frameworks reveal what actually matters in your business." — Declan Rossiter